What I did at each company

I was tapped for a role that did not exist before: Solutions Engineer, created specifically to bring technical rigor earlier into the Bets sales cycle. The pain was clear: Sales would sell, the client would sign, and only during implementation would Professional Services discover the real scope. My role is to close that gap before the contract is signed.

• — Technical bridge between pre-sales and Professional Services in the Identity & Fraud sales cycle
• — Technical discovery with the client: use case, volumes, integrations and regulatory constraints
• — Designing and validating the combined flow in Serasa Studio ID&F (Flow Builder), together with the client
• — Handing Professional Services a plan ready to execute, backed by three artifacts: combined flow, Solution Design Document (SDD) and Professional Services manual
• — Ongoing pilot in the Bets segment, with success measured mainly by time to go-live

I arrived through the AllowMe acquisition, officially completed in May/2024. The transition was smooth because the work continued the same. I stayed at the same level for a couple of months, then in Jul/2024 I was promoted to senior and became one of the technical references on the team, with several mid-level and junior analysts around me.

• — Technical reference for a client portfolio throughout the entire implementation, from kickoff to production go-live
• — Running around 20 concurrent projects at different stages
• — Technical meetings in English with teams in the United States, India and China
• — Investigating bugs together with product and engineering down to the root cause
• — Training internal teams and other departments when new products or clients arrive
• — Supporting the Sales team with technical explanations of the products
• — Active participation in product team discussions
• — Created Serasa Studio Identity & Fraud, an internal platform for testing, demonstrations and troubleshooting, recognized by leadership and approved for corporate publication

My entry into Professional Services. I moved from fraud analysis to implementing Identity & Fraud solutions from scratch, learning everything in practice. AllowMe was acquired by Serasa Experian.

• — End-to-end Identity & Fraud solution implementation, from commercial handoff to production go-live
• — Running technical kickoffs with clients
• — Supporting REST API and SDK integration side by side with client developers
• — Troubleshooting and bug investigation
• — Managing multiple concurrent projects
• — Adapting communication for different profiles: developer, project manager, C-level

I came in through Customer Experience and moved to the fraud team through an internal selection during a fraud wave that required urgent reinforcement.

• — Fraud case investigation: KYC, document analysis, transaction monitoring and compliance
• — Quality control of team analyses
• — Analysis of the most complex fraud cases
• — Supporting validation of a facial recognition product running on Nubank's base
• — Created Project Apolo: a form and spreadsheet system to organize and answer questions from outsourced triage teams

First professional experience. Small company, three partners, one of the first employees.

• — Customer service
• — Sales
• — Administrative routines