What I did at each company

After I created Serasa Studio, it became clear to leadership that nobody was entering before the contract was signed to design an implementation flow with the client that actually fit what could be delivered. I was invited to take on that challenge, and today I am the company's pioneering Solutions Engineer, in a role that started as a pilot and is meant to extend across segments.

• Entering the sales cycle before the contract is signed, alongside pre-sales, with technical discovery alongside the client
• Designing standard onboarding flows per segment and custom flows per client, using Serasa Studio (Flow Builder)
• Mapping the client journey end to end and bringing the Product Owner a structured view of what it requires from the products
• Producing the solution dossier that hands off a structured plan for Professional Services to execute
• Building tools that make implementation easier: Guides Hub, the implementation guide generator and the Serasa Studio modules
• On-site visit to an enterprise client in India, supporting their team with the products and learning how the flow works in their operation, all in English
• Structuring the role from scratch: scope, RACI, pilot success metrics and the pitch to leadership

I arrived through the AllowMe acquisition. The transition was smooth because the work continued the same. What changed was the scale: I was promoted quickly to senior and became one of the technical references on the team, with several mid-level and junior analysts around me. This role ran until July 2026, when I moved into Solutions Engineer.

• Technical reference for a client portfolio throughout the entire implementation, from kickoff to production go-live
• Running around 20 concurrent projects at different stages
• Technical meetings in English with teams in the United States, India and China
• Investigating bugs together with product and engineering down to the root cause
• Training internal teams and other departments when new products or clients arrive
• Supporting the Sales team with technical explanations of the products
• Active participation in product team discussions
• Created Serasa Studio Identity & Fraud, an internal platform for testing, demonstrations and troubleshooting, recognized by leadership and approved for corporate publication

My entry into Professional Services. I moved from fraud analysis to implementing Identity & Fraud solutions from scratch, learning everything in practice. AllowMe was acquired by Serasa Experian.

• End-to-end Identity & Fraud solution implementation, from commercial handoff to production go-live
• Running technical kickoffs with clients
• Supporting REST API and SDK integration side by side with client developers
• Troubleshooting and bug investigation
• Managing multiple concurrent projects
• Adapting communication for different profiles: developer, project manager, C-level

I came in through Customer Experience and moved to the fraud team through an internal selection during a fraud wave that required urgent reinforcement.

• Fraud case investigation: KYC, document analysis, transaction monitoring and compliance
• Quality control of team analyses
• Analysis of the most complex fraud cases
• Supporting validation of a facial recognition product running on Nubank's base
• Created Project Apolo: a form and spreadsheet system to organize and answer questions from outsourced triage teams

First professional experience. Small company, three partners, one of the first employees.

• Customer service
• Sales
• Administrative routines